Are Google Ads Worth It?

With millions of people searching daily for certain ideas or products on Google, it is necessary to be informed about the potential benefits of Google Ads and the potential results businesses can generate using it.

Google currently holds around 90% of market share among search engines, which makes it an advertising giant.

In this article we will try to give you all the information you need to answer the question: Are Google Ads worth it?

Table of Contents

• Google Ads Pros
• Google Ads Cons
• Cost of Google Ads
• Final Thoughts on Google Ads

Google Ads Pros

We have managed to find and list 7 Google Ads Pros:

Purchase Intent

Most people looking to buy a product will go on Google and search the item they are trying to buy. Compared to other advertising platforms, Google is the go to platform for connecting with customers already looking to buy your product online.

It should be mentioned that 89% of customers begin their buying process with a search engine.

Fast Results

Your ads will start getting traffic the moment you launch them and if you play your cards right with quality and budget control, they can bring significant results very quickly.

Such fast results allow your brand to be recognized and then to settle in with SEO, Website optimization, Email marketing…

Brand Exposure

While having customers with purchase intent, Google is also the top channel for online brand research by consumers. Search engines take 50% of traffic for online brand research and Google takes 90% of search engines market share.

Unlimited Potential

With all the targeting options, audiences and keywords that you can target with your ads, Google Ads hold unlimited potential for advertising scalability.

Unless you are doing 200M$ of revenue a year, you shouldn’t be concerned with exhausting your ads on Google.

Return on Investment

With Google Ads Auction you pay the lowest possible price for your ads. That is the result of Google charging you 1 cent more than the maximum bid for a certain keyword. And you are paying only when someone clicks on your ad.

You can stop advertising at any point simply by stopping or pausing your campaigns, which makes your advertising flexible. You can also control your cost by choosing less competitve keywords and having precise targeting.

Extensive Targeting Options

Google offers a large number of options for your ad targeting. Those include demographics, interests, life events, apps…

For a full list you can visit this list. You can also see the visual below for general targeting overview.

Many Ad Formats

For your advertising goals and strategies you can use text, video, image, or everything together to advertise on Google Search, Google Display Network, Youtube, Google Shopping, Gmail and Discover.

Google Ads Cons

We have managed to find and list 4 Google Ads Cons:

Time-Consuming

Running Google Ads requires regular monitoring of ads, optimization of ads, a testing period of both monitoring and optimization for new ads, constant budget control. And still all of the things we named are general guidelines which have many processes behind them.

For example, optimization for ads includes: keyword research, negative keyword management, ad copy testing, ad extensions optimization, audience segmentation, bidding strategy adjustments, campaign structure optimization, landing page optimization, geo-targeting refinement, device targeting, ad scheduling, budget allocation, conversion tracking setup, remarketing campaign setup, Quality Score improvement, A/B testing, search term analysis, competitor analysis, split testing audiences, performance monitoring, CTR improvement, ROAS improvement, ad placement adjustments, dynamic ad optimization, custom audience creation, seasonal campaign adjustments, campaign type diversification, performance insights utilization, demographic targeting refinement and click fraud monitoring.

Requires Expertise

Even by looking at the previous point, one can see why running Google Ads optimally requires an expert who knows all the steps for successful ad campaigns.

One can certainly learn to run Google Ads, but it comes with a steep learning curve.

Upkeep

One of the main reasons Google Ads are time-consuming is the constant need for upkeep.

Google Ads aren’t a one and done thing. Rather, they require regular checkups and optimization, so that they don’t spend more than they should and that they don’t completely fail.

Testing Period

Google Ads certainly give fast results compared to other ways of promoting your brand, but one shouldn’t neglect the fact that new ads, that you are building from scratch, require a certain period for testing.

Generally, you can see your new ads start to bring profit after 4-6 weeks. This varies from industry to industry, client to client.

During the testing period, you won’t spend big amounts of money, but you’ll need to wait for data collection and ad optimization. Once the ads are ready to perform, we increase the spending.

Cost of Google Ads

We hear a lot of times people saying how advertising in general is very expensive. And they aren’t necessarily wrong. We see a 14% YOY increase of Google Search CPC.

One could attribute it to more competition, platforms taking a bigger share, iOS 14 privacy update…

So, that raises the big question: Are Google Ads worth it? Because, in the end it all comes down to cost and profit.

In our opinion, Google Ads can be successfully implemented for small and big businesses. The actual concerns lie in your product quality, your offer, your brand and so on. With an expert service, Google Ads are just another form of acquiring clients who genuinely want your product.

Cost isn’t the real problem, the problem lies in your ability to make profit. If someone offered you 10000$ of profit after selling your product for the price of 3000$ you would immediately take it.

And yet, Google Ads has an even higher potential for your business, though it requires expertise, time and consistency.

Final Thoughts on Google Ads

Having considered all the pros, cons and the cost of Google Ads, we believe that almost all businesses can benefit from Google Ads when they are done right.

The reason we believe that is because Google Ads is just another form of presenting your product to potential customers. If it is a product worth selling, on Google Ads you have the option to target your ideal audience and compete for customers already looking to buy your type of product.

We believe the pros heavily outweigh the cons for Google Ads and when the ads are run by an expert, Google Ads has a large potential for the majority of businesses, especially for the ones selling products online.

If you want to learn more about how Google Ads work, visit this link.

If you found this article helpful and think Google Ads can help your business grow, make sure to check out our Offer for Google Ads.